By Alana B. Elias Kornfeld
Move over, organic, fair trade and free range–the latest in enlightened edibles is here: food with “embedded” positive intentions. While the idea isn’t new–cultures like the Navajo have been doing it for centuries–for-profit companies in the U.S. and Canada are catching on, infusing products with good vibes through meditation, prayer and even music. Since 2006, California company H2Om has sold water infused with wishes for “love,” “joy” and “perfect health” via the words, symbols and colors on the label (which “create a specific vibratory frequency,” according to co-founder Sandy Fox) and the restorative music played at their bottling warehouse. At Creo Mundi, a Canadian maker of protein powder, employees gather around each shipment and state aloud the benefits they hope to imbue it with for their consumers–increased performance, balance and vitality. Intentional Chocolate, founded in 2007 by chocolatier Jim Walsh, uses a special recording device to capture the electromagnetic brain waves of meditating Tibetan monks; Walsh then exposes his confections to the recording for five days per batch.